What are ShotTracker's core values?

ShotTracker's core values include: Measure to Improve, Reps and Iterations, Diversity of Thought, Failure is Learning.

Who thrives at ShotTracker?

You'll thrive at ShotTracker if: Data-driven decision makers who prefer metrics over intuition. Highly technical engineers who want to solve complex ML and hardware problems. Self-starters who thrive with management autonomy and peer accountability.

What is ShotTracker known for?

Real-time, sensor-based basketball analytics and AI coaching products backed by Magic Johnson and David Stern.

ShotTracker Company Culture

Sports Technology

1-50·Est. 2013·Merriam, KS·shottracker.com

ShotTracker provides AI-driven sports data, video, and analytics solutions for collegiate and professional basketball and football teams, utilizing proprietary sensor technology and machine learning to deliver real-time performance insights.

Measure to ImproveReps and IterationsDiversity of ThoughtFailure is Learning

Align Culture Clarity Score

69/100

Clear culture profile with defined traits

Measures how clearly defined the profile is, not whether the culture is good or bad. Methodology

Researched 1 week ago

Leadership

Davyeon Ross

CEO & Co-founder

ShotTracker is a sports technology company with 1-50 employees headquartered in Merriam, KS, founded in 2013. What gets measured, gets mastered.

ShotTracker Culture Dimensions

Innovation

Process-drivenBoundary-pushing

ShotTracker leans toward boundary-pushing with a score of 85/100.

Hierarchy

Flat & fluidStructured & clear

ShotTracker leans toward flat & fluid with a score of 35/100.

Collaboration

IndependentTeam-oriented

ShotTracker leans toward team-oriented with a score of 80/100.

Work-Life Balance

Always-on hustleStrong boundaries

ShotTracker takes a balanced approach to work-life balance with a score of 55/100.

Mission

Profit-firstPurpose-driven

ShotTracker leans toward purpose-driven with a score of 75/100.

Growth

Stable & steadyHypergrowth

ShotTracker leans toward hypergrowth with a score of 85/100.

What It's Like to Work Here

You'll find yourself in a high-trust, fast-paced environment where your domain expertise and passion for sports analytics will be put to the test. Leadership, spearheaded by CEO Davyeon Ross, operates on a 'reps and iterations' philosophy, pushing you to practice execution until it becomes second nature. Decision-making is heavily data-driven, grounded in the belief that subjective intuition shouldn't replace hard metrics. While the standard day might be 8 to 10 hours, be prepared to hustle if you are in an operations role, where onsite travel can demand grueling 16-hour days. Despite the intense performance expectations, there is a strong 'village' mentality and peer accountability among the technical and operational teams. Expect to receive 'Welcome to the Week' Sunday emails from the CEO, setting the tone for a team-first meritocracy that values 'diversity of thought' to solve rocket science-level technical challenges in hardware, AI, and machine learning.

ShotTracker Culture Highlights

High-trust environment with significant autonomy, provided you consistently deliver on performance expectations.
Operations roles experience intense, 16-hour days during onsite travel, sharply contrasting with standard office hours.
A 'Welcome to the Week' Sunday email ritual from the CEO sets the strategic tone and aligns the disparate workforce.
Deliberate focus on diversity of thought to solve complex, 'rocket science' technical challenges and avoid groupthink.

ShotTracker Leadership

Davyeon Ross

CEO & Co-founder

Drives the 'reps and iterations' philosophy and maintains the 'Welcome to the Week' email ritual to inspire the team.

Bruce Ianni

Co-founder (Departed)

Co-founded the company in 2013 alongside Ross to bring sensor technology to basketball.

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How to work the culture

Do

Bring data to support your ideas and decisions
Expect accountability from your peers
Embrace mistakes as necessary data points for learning

Don't

Rely on intuition over hard metrics
Shy away from complex technical challenges
Form homogenous teams that lead to groupthink

Fit & playbook

Who does well here, who doesn't, and how to actually navigate ShotTracker once you're in.

Thrives

You'll do well if

Data-driven decision makers who prefer metrics over intuition
Highly technical engineers who want to solve complex ML and hardware problems
Self-starters who thrive with management autonomy and peer accountability

Struggles

You might struggle if

Those seeking a strict 9-to-5 schedule, especially in operations or field roles
Employees who prefer top-down micromanagement over self-directed execution
People with no interest in sports, collegiate athletics, or performance analytics

Find out if you'd thrive at ShotTracker

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What People Say About ShotTracker's Culture

Synthesized from public sources · open to employees who claim their company

SummarySynthesized

Employees describe ShotTracker as a high-trust, fast-paced environment where technical competence is heavily prized. There is a strong sense of a 'village mentality,' where a shared passion for sports analytics unites the team and peer accountability drives results. Management is generally hands-off, providing significant autonomy as long as performance remains consistent. While the baseline work-life balance is described as manageable (typically 8-to-10-hour days), it fluctuates dramatically depending on your role. Operations staff report grueling stretches of up to 16-hour days when traveling onsite for collegiate events and installations. Still, the hiring process is viewed as friendly and transparent, and the current growth phase—marked by new C-suite additions and a 25% headcount bump—is injecting new energy and resources into the firm.

Generated from public employee reviews, press, and leadership interviews. Not written by people on this page.

From the research

4 themes

Autonomy & TrustPositive

Management gives us a lot of flexibility and trust, as long as we keep hitting our performance goals.

Team CulturePositive

There's a real 'village' mentality here—we hold each other accountable and share a passion for the sport.

Technical ChallengePositive

The engineering problems are challenging in a good way, and the team is highly technically competent.

Work-Life BalanceMixed

Normal days are fine, but be prepared for 16-hour grinds when traveling onsite for events.

Community

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